The week that Coca Cola’s staff are sporting uniforms made from recycled bottles at the Vancouver 2010 Olympics, Esat Sezer, CIO of Coca Cola Enterprises, explains candidly to meettheboss.tv how going Green is more than just a Corporate responsibility.

Esat Sezer is the current SVP and CIO with Coca Cola Enterprises and has been working with them since 2006. The Challenge with Green IT, is to take the buzz that has been created around the recent phenomenon and mobilizing it into effective strategies for growth and efficiency.

Esat explains “I think we could use Green IT as an opportunity to reform, especially in companies like Coca-Cola Enterprises, where corporate responsibility and sustainability is an integral part of the operating framework.” This allows for upgrading and implementing concepts like virtualization and data center consolidations that help to reduce the carbon footprint.

Not only is the efficiency seen through implementing upgrades through the hype around Green IT, but Esat delivers efficiency when transitioning over 70k mobile employees to SaaS in under six months time. There are a number of factors like communication collaboration partnerships and infrastructure partnerships that need to come into play to integrate so many employees, but for Esat the challenge was bringing it all together “with the speed and pace that we achieved which was really what created the wow factor for me”.

To juggle this type of efficiency and transition meettheboss.tv asked Esat how does one balance cost reduction and the need for innovation come into play. For Esat it is “all about the things that can create resources for you to invest back into your maintenance or business space to invest back into your growth related initiative.” There still needs to be “funding of growth related initiatives that should be shared within business and IT.”

To watch the full interview visit