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24 Mar 2010 08:03:09

UK government launches green labelling proposals

UK government launches green labelling proposals
The UK government has put forward new proposals to ensure that the environmental claims made by manufacturers on their product labels do not mislead consumers.

It has updated its Green Claims Guidance to help businesses who want to make statements about their environmental credentials to do this in a fair way that can be easily understood by consumers.

A consultation has been launched to help consumers identify goods and services that are genuinely green, allowing them to make more informed purchasing decisions.

The government will also look at ways to ensure that energy-using products, such as televisions and washing machines, meet minimum performance standards and that they are accurately labelled according to their energy usage.

Environment minister Dan Norris said the updated Green Claims Guidance will "make it easier for people to do the right thing by the environment" by protecting them from "misleading and confusing claims".

It comes after eight major UK retail groups made a pledge to take energy inefficient televisions off their shelves ahead of the introduction of Europe-wide regulations in July 2012.



Discussion Thread  

24 Mar 2010

After the success of the various health guides, both in terms of consumer comprehension and/or standardisation and/or industry uptake, it will be interesting to see just how successful the laudable aims suggested here turn out to be.

For a start I am pretty unclear even on what 'green' means, and suspect it can be often quite contradictory. Try weighing Fairtrade vs. Food Miles!

And whilst many boxes get ticked, conferences attended and even targets met, whilst any move to better informed populace is to be lauded, without consistency across the total GHG-producing delivery chain backed by serious official support, I can't see my missus wading through every pack's screed as she dashes down the aisle en route home from work. I won't, simply because, to get all currently required on, I can't read it.

And even when trialled, such as Walkers carbon rating, I doubt I'd see much planetary merit in heading from Tescos to Sainsbury's in case the crisps were a few grams lower. To this day I have no clue what 75g represented anyway.

Just hope some thought has gone into education, appreciation and persuasion as well, and how this will work with the billions pumped out on brand advertising rather than trying to fight it. That... could be a big ...waste.

Discussion Thread  


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