14 Jan 2011 10:01:09
Toyota saw record hybrid sales in 2010
Sales of Toyota's hybrid vehicles reached record levels in 2010 in the face of difficult market conditions.
Figures released by the Prius manufacturer show 70,529 of these models were sold last year, an increase of 29 percent on 2009's numbers, Business Green reported.
Particularly strong demand for the Auris Hybrid was said to have been seen. Some 15,237 units of the model were sold over the year, which was 15 percent higher than Toyota's target.
The manufacturer said it now plans to sell 30,000 units of the vehicle in 2011.
Etienne Plasa, a spokesperson for Toyota, told the news provider: "Hybrid vehicles are our core technology, not only because of their strong environmental performance and low cost of ownership, but also because hybrids pave the way for the development of other technologies, such as all-electric vehicles and hydrogen fuel cells."
Toyota also announced this week that it plans to debut its Prius v at the North American International Auto Show, with plans to put the model on sale in the US in the summer.