07 May 2009 09:05:09
The Big Wheel promoting sustainable transport in UK city
With traffic congestion costing Nottingham an estimated £160 million a year, one sustainable transport campaign group has called on commuters to keep their cars in the garage for shorter journeys.
The Big Wheel warned that many people do not think about the implications of their trips before jumping into the car, the Nottingham Evening Post reports.
Statistics suggest that a quarter of all journeys taken in the city are less than two miles long and would take just 30 minutes to walk at a "brisk pace".
If more commuters cycled, walked, shared cars or used public transport, they would not only reduce their own carbon footprints, but also free up the city's roads for essential journeys, the newspaper suggested.
However, the Big Wheel told the Evening Post that it is easy for travellers to get "stuck in routines" and forget that there are other modes of travel for shorter journeys.
"We want people to take a step back and really think about the journeys they are making, especially the shorter ones they are doing every day, to see if it is the best way," said Helen Clayton, marketing manager at the Nottingham-based group.
Gary Smerdon-White, chairman of the Greater Nottingham Transport Partnership, told the newspaper that a growing number of smaller businesses are trialling initiatives such as hybrid cars and biofuels to reduce their costs and emissions.
The Big Wheel promotes Nottinghamshire County Council's local transport plans, which set out targets for achieving more sustainable transport across the region from April 2006 until March 2011.http://www.nottinghamshire.gov.uk/home/traffic_and_travel...