23 Sep 2009 12:09:07
Southampton becomes Recycle Zone
Southampton has been announced as the first Recycle Zone city in Britain, following a link up with Coca-Cola.
The city's council has joined with the corporate giant in a new strategic recycling scheme designed to reduce waste.
There will be 50 new recycling bins installed in the city centre as part of the initiative, which is also aiming to get people to be more energy efficient.
Sanjay Guha, president of Coca-Cola Great Britain, said: "We're committed to reducing our impact on the environment: as well as putting our own house in order we must help our consumers to do more - Recycle Zones are a great way of doing that.
"We believe that increasing recycling levels is one of the most effective steps we can take to bring us closer to our goal of operating sustainably."
The drinks firm plans to launch a total of 80 Recycle Zones by 2011 in areas such as theme parks, transport centres, universities and shopping centres across the country.http://www.egovmonitor.com/node/28524