31 Mar 2010 09:03:10
Puma to unveil phase I of long-term sustainability plan on 13 April 2010
Featuring a Preview of PUMA's New Sustainable Packaging System by renowned Industrial Designer Yves Behar WHAT:
In a press conference on Tuesday, 13 April 2010 at the Design Museum in London, PUMA will unveil Phase I of its ambitious long-term sustainability plan as part of the PUMAVision concept which will set a new industry standard. The announcement is anchored by the launch of an innovative new packaging and distribution system that PUMA created in partnership with world-renowned industrial designer, Yves Behar.
The press announcement coincides with the Design Museum's "Sustainable Futures - Can Design Make a Difference?" exhibition, which is sponsored by PUMA and showcases a range of design and architecture projects that have contributed to a more sustainable future.WHEN:
Tuesday, 13 April 2010
Press presentation: 10:00-10:30 AM
Media Q&As: 10:30-11:00 AM
Pre-scheduled 1-to-1 interviews: 11:00 AM-1:00 PM WHO:
Jochen Zeitz (Chairman and CEO, PUMA AG), Yves Behar (Designer), Deyan Sudjic (Director, Design Museum), Nina Due (Exhibition Curator, Design Museum) WHERE:
DESIGN MUSEUM Shad Thames, London SE1 WHY:
PUMA's position as the creative leader in Sportlifestyle presents an opportunity and the responsibility to act in positive ways that work toward a better world for the generations to come. For PUMA that better world would be safer, more peaceful, and more creative than the world we know today. PUMA believes that the ultimate responsibility for businesses is to give back to the environment what was taken. Packaging is one of the most obvious issues that any company selling products to consumers around the world, and aspiring to meet its environmental responsibilities needs to address. PUMA has looked hard at finding new ways to reduce its environmental "paw print". PUMA's collaboration with Yves Behar in developing a pioneering and innovative design for sustainable packaging and its distribution system is one example of PUMA's long-term commitment to sustainability and a significant contribution to its overall sustainability drive.