06 May 2011 10:05:07
Public response to Green Deal 'will be underwhelming'
Experts and members of industry have expressed concern that uptake of the government's Green Deal will be subdued when it launches next year.
A recent survey by the Federation of Master Builders (FMB) found 44 per cent of its members believe homeowners were "unlikely" to engage with the Green Deal.
The government believes 14 million homes will eventually have insulation fitted through the scheme, although if all 26 million were to engage, this would support up to 250,000 jobs.
However, Gordon Miller, sustainability and communications director of Sustain Worldwide, said the results of the FMB survey "underlines what many industry observers anticipate: that take up will be underwhelming".
Mr Miller added that unless significant financial support was offered or the upfront costs are virtually non-existent, the public will not suddenly become concerned with making their properties green.
"The nut that the government and the private sector has to crack is to get the public to truly engage with energy efficiency," he concluded.