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13 Feb 2009 05:02:03

Next generation 'expects businesses to be green'



Next generation 'expects businesses to be green'
Businesses that want to engage with the next generation of consumers and business leaders will have to take action to become green, according to a global consultancy firm.

Environmental consciousness has risen to such a level among younger people that businesses have to take it into account said Margaret Hansen, AT Kearney's global procurement director for corporate travel.

Speaking at the Business Travel Show, she said: "Everywhere you go today, people are asking 'are you green? Do you recycle?' and the next generation are expecting to do business with people that have a conscious awareness and are actually taking action in their organisation."

According to a survey of the business travel industry by ACTE – KDS, companies are responding to this need.

It noted that 61 per cent of organisations have a corporate social responsibility (CSR) charter – a rise from 59 per cent in 2008.

The survey also revealed that 27 per cent of companies prefer to do business with suppliers which have a CSR charter in place.

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