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The Low Carbon Economy Ltd

16 Jan 2009 04:01:11

Money 'bigger behavioural incentive than environment'

Money 'bigger behavioural incentive than environment'
Money saving is a bigger priority for drivers than reducing carbon emissions, according to a new survey.

The study for the Energy Savings Trust (EST) revealed that 9 out of 10 Scottish drivers polled would change their motoring behaviour to save money but just a third recognised cutting emissions as an important reason to alter their driving behaviour.

More than half (54 per cent) of the respondents acknowledged that their driving habits were damaging to the environment, though 13 per cent said they did not care what the effect of their behaviour was.

In a bid to convince Scots to behave more responsibly on the roads, the EST has launched a campaign to inform them of the money savings to be made by practicing eco-driving techniques.

Mike Thornton, director of the Energy Saving Trust in Scotland, said: "Our research, on which our campaign is based, shows that while Scots care about the environment their prime motivation for driving in an eco-friendly manner is saving money."

The trust reveals that if all Scottish drivers drove a bit slower, accelerated and braked less suddenly and changed as soon as possible into higher gears, they would cumulatively save £300 million and reduce carbon emissions by 800,000 tonnes.

According to the Committee on Climate Change, achieving carbon emissions reduction targets will require a significant reduction in the emissions from road transport, estimated by the Department for Environment, Food and Rural Affairs as accounting for almost a quarter of UK emissions.



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