15 Jan 2010 09:01:08
Low carbon food labelling helps us make better choices, say consumers
Consumers want carbon labelling of food products to help them become more "green", according to a new study.
Newcastle Business School found that 72 percent of people surveyed believed that carbon labelling will force them to think more about the environment.
However, only 17 percent of shoppers were aware of their own carbon footprint.
Last week, environment secretary Hilary Benn proposed "smart labelling" of foods with carbon emissions as part of the drive for sustainable food production.
The minister suggested that empowering consumers with knowledge would force farmers to concede to their demands and adopt environmentally-friendly farming methods.
On the survey results, Tom Macmillan, the executive director of the Food Ethics Council, said: "Whatever our good intentions, the reality is that most of us spend just seconds choosing each product and already have too much information to digest.
"Useful environmental labelling might cover a whole gamut of issues in one go - not separate stickers for carbon, wildlife and the many other issues that matter - but that's a tricky challenge technically."http://tinyurl.com/y8nufnz