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23 Feb 2010 12:02:08

High street brands sign up to sustainable clothing initiative

High street brands sign up to sustainable clothing initiative
The government will announce at London Fashion Week that more big high street names and charities have joined its Sustainable Clothing Action Plan (SCAP).

New signatories to the green fashion venture include Levi Strauss, the RSPCA, the Ethical Fashion Forum, Cotton Made in Africa and the British Retail Consortium.

Since the launch of SCAP last year, over 40 organisations have joined to further its aims of reducing the environmental impact of producing clothes.

Dan Norris, minister at the Department for the Environment, said to its members: "Because of your participation, the Action Plan and wider Clothing Roadmap initiative is progressing as planned and we're as committed as ever to working with the sector on improving the environmental and ethical footprint of fashion.

"Over the last year, the actions the clothing sector committed to under the Action Plan are well underway."

So far, organisations have committed to reducing their carbon emissions, using sustainable design, recycling materials and several large-scale projects by the government to tackle the ethical and environmental aspects of producing clothing.



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