18 Mar 2008 01:03:45
'Continued media coverage needed' to prevent climate change
An environmental advice service has suggested there needs to be ongoing media coverage about the impact of carbon dioxide emissions on the environment in order to maintain public awareness about the issue.
According to Simon Stokes, business development manager at Carbon Footprint, people will remain aware of climate change issues as long as the media keep them in the spotlight.
"Climate change is one of the biggest challenges facing mankind today and we need to keep raising awareness in order to help combat it," he said.
Mr Stokes' comments followed the announcement that recent research from YouGov has revealed that up to 30 per cent of people feel too much media attention is given to the issue of carbon dioxide emissions, with 18 per cent claiming they are "bored" of the topic.
According to Andrew Davis, a director of the Environmental Transport Association, the survey results indicate that more needs to be done to prevent public apathy regarding environmental campaigns.