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The Low Carbon Economy Ltd

22 Jan 2009 05:01:03

Carbon Trust certifies first US product

Carbon Trust certifies first US product
The Carbon Trust has certified its first American product and is to assist PepsiCo to cut the carbon footprint of some of its products.

Set up by the UK government to accelerate the transition to a low carbon economy, the trust is to help the US drinks firm reduce the carbon emissions associated with its drinks.

The company’s Tropicana Pure Premium Orange Juice became the first American product to receive Carbon Trust certification.

It does not in itself guarantee low carbon status for the product but rather that PepsiCo's assessment of the products carbon footprint is accurate and provides a benchmark against which reductions and increased efficiency can be measured.

"We are thrilled that PepsiCo has stepped forward as the first company to apply our rigorous standard in North America and that the company is committed to taking steps to reduce the carbon footprint of its products," said Tom Delay, chief executive of the Carbon Trust.

"Everything we do or buy has a carbon impact and establishing a globally-recognised method of measurement is an important step in tackling climate change."

Following criticism of the soft drink industry's water consumption and impact on local communities whose lands have been left dry, PepsiCo last year pledged to work with the Earth Institute and the H2O Africa Foundation to improve the sustainability of its water use.



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