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Recycling & Waste World

03 May 2011 03:05:37

DEFRA unveils new anti-littering message

A new anti-littering message, "Love Where You Live", was announced in December on the back of recently published statistics which show that England's litter problem is not improving.

The Local Environment Quality Survey for England (LEQSE) report published at the end of 2010 revealed there have been no real improvements in litter levels, a pattern seen over recent years. Levels of smoking-related litter, confectionery packaging, non-alcoholic drink and fast food related litter are reported to have all risen in the past year.

The National Litter Convention held in December brought together partners from government, local authorities, business and the voluntary sector, who promised to work together to tackle this problem. Combined action will be supported by a new communication brand "Love Where You Live" which has been developed with the Litter Challenge Group, a core group made up of these partners. This new brand is reported to have been developed with financial input from the businesses involved with this group and will be launched in the spring.

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