09 Aug 2011 11:08:08
A life sized approach: new creative agency challenges traditional models of communication
London, 9 August 2011 – As the creative industries struggle to re-define their boundaries, Life Size Media, a specialist communications agency, has done it differently from the beginning.
Recently, there has been much talk of a changing tide across the communications industries. With digital agencies, design gurus and media planners moving in on public relations' territory, agencies are being forced into non-traditional spaces. And as client's budgets tighten, the demand for specialist industry knowledge grows; calling into question the generalist foundation on which today's PR 'gurus' built their careers.
Life Size Media, who last week celebrated their first birthday, takes a different approach.
The company's unique structure of 'campaigns' (PR and social media) and 'projects' (film production, websites, design and branding) challenges traditional models, offering clients the complete spectrum of communications within one agency.
Alisa Murphy, founding director of Life Size Media, explained: "Companies are struggling to find the resources and time to juggle working with lots of different agencies. At Life Size Media we aim to operate like an internal department, offering our clients a multi-pronged, consistent and creative approach."
And it's not just their structure that makes Life Size Media different. By choosing to work with companies within the low-carbon, clean tech and sustainability sectors, the team are fast becoming experts in the sectors they are passionate about.
"Solving energy and climate change is the issue of our generation; for the communications industry that presents both a challenge and an opportunity," commented Emma Murphy, founding director of Life Size Media.
She continued: "All too often, the stories of the scientists, engineers and innovators developing means of seeking answers to that challenge aren't heard. Our clients know that we are just as passionate as they are about changing that."
With public opinion shifting in favour of low-carbon, and the communication industry reinventing itself, the time has come for specialised, adaptable agencies to come into their own.
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