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26 Sep 2011 11:09:54

Printed Electronics Europe 2012 focuses on technology commercialisation

IDTechEx Printed Electronics Europe 2012 in Berlin, April 3–4, focuses on technology commercialisation
By Dr Peter Harrop

IDTechEx, the organiser of the world's largest global series of printed electronics events will hold its European show in Berlin, Germany on April 3–4. The focus, as at all IDTechEx events, is to address the needs and experiences of adopters of the technology. Raghu Das, CEO of consulting firm and event host IDTechEx, states, "Printed electronics is reaching a critical point. The huge investment in the technology has yet to result in strong commercialisation, yet there is huge interest from many end use verticals. There is a disconnect between adopters who need realistic appraisal of the technology and vendors who, in the main, supply pieces but often fall short of fulfilling the need for complete products. The IDTechEx events are designed to bridge that gap and help accelerate adoption of the technology."

The forthcoming IDTechEx Printed Electronics USA event in Santa Clara, Nov 30–Dec 1 is an example of this, with end users presenting including Procter & Gamble, Decathlon, Mars, Boeing, De La Rue, Panasonic, MWV, The US Army and many more. IDTechEx, in cooperation with leading vendors in the sector will make functioning printed electronics devices available to all attendees, some of them manufactured on the trade show floor, demonstrating printing electronics in action. The organizer will also run sessions aimed at potential adopters and end users that are new to the technology. In addition, there is Demonstration Street – the world's largest collection of printed electronics to browse. "This is not a vendor-meet-vendor showcase – our events showcase the entire supply and use chain" states Mr Das, "this is a real opportunity for vendors, adopters, researchers and technology developers to meet and interact, engage and innovate."

Printed Electronics Europe 2012 in Berlin April 3–4 will build on this focus further. It is part of the three events IDTechEx will hold on the topic in 2012, the others in Asia (3rd Quarter) and USA (Santa Clara Dec 5–6 2012). To book your participation and benefit from the best rates on attendance and exhibiting packages, please send an enquiry.

About IDTechEx

IDTechEx is an impartial international organisation with an outstanding reputation for producing business intelligence and events in emerging technologies such as printed electronics, energy harvesting, RFID and electric vehicles. IDTechEx produced its first printed electronics event in 2004 and has been producing a market leading series of printed electronics events in the US, Europe and Asia. The world's biggest event is coming to Santa Clara in the US, 30th November and 1st December 2011.

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