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Haddock Research & Branding, UK

The Branding of Climate Change

Branding can be used to motivate people to work towards a low-carbon economy and, by extension, embrace low-carbon products and policies. But what would be the most compelling branding concepts in this sphere? A common theme is 'conserving mother nature', but perhaps other concepts would have greater mass appeal?

• Which of the six concepts tested faired best overall?
• How differently do rate the six concepts?
• Can particular sub-groups in society be identified as being more aligned to each of the concepts?
• What implications does this research have for policy makers responsible for motivating the public to action regarding climate change or businesses involved in the low-carbon economy?

A summary report has been attached to this article which is available for download free of charge. For further information or for details about purchasing the report, please make an enquiry.

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