Attitudes Towards Climate Change
This section report focuses on the attitudes and associations the public has about climate change - and the emotions the subject provokes. The data is analysed by key demographics across each country. It also explains the creation of the main three-fold attitudinal segmentation towards climate change ('Climate Citizens', 'Mild Greens' and 'Sceptics & Uninvolved') used throughout the Environmental Choices survey analysis.
• Do people believe climate change is occurring?
• Does the public believe that humanity is the cause of climate change?
• How do their beliefs about climate change affect people's behaviour?
• How much effort do people invest in learning about climate change?
• What emotional attachments do people have towards the concept of climate change?
• How do people's attitudes differ across demographic groups and countries?
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30 Jun 2010
To whom this may concern,
I am currently doing background research towards a report for Staffordshire County Council in regards to the opportunities that the Low Carbon Economy will bring to the county. It would be extremely useful to read your report on peoples perceptions of climate change for myself.
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