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Haddock Research & Branding, UK

Reactions to Coal & Nuclear Power


This section report considers attitudes towards different aspects of power generation - specifically to do with coal, nuclear power and the 'Repower America' campaign. Despite the danger that coal poses for the climate, it seems to provide a warm, homely feel - for example, it is used in the branding of a new restaurant chain in England, and in homely North American press advertising.

• What emotional attachments do people have with 'coal'?
• How does people's emotional attachments to coal affect their attitudes towards power generation?
• Does the public approve or oppose more coal or nuclear power stations being built?
• How much does the public support the idea of coal power stations with carbon capture technology?
• How does support for the 'Repower America' campaign differ between Canada, England and the USA?


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