Everything News Jobs Opportunities Events Products/Services
Go to Home
Sign Up Sign in

Haddock Research & Branding, UK

Online Green Marketing Presentation

the 5 points discussed in the presentation
Challenge your assumptions on how to market your low carbon product; 5 top tips based on international primary research data.

Above is our conference presentation for the SustainabilityLive conference on April 21st 2010, held in Birmingham, England. It is a presentation which has really been in-the-making over the past couple of years, since we started Haddock Research & Branding in 2008. The main authors are James Ambler and Peter Winters. Originally Peter, who is based in Montreal, was due to give the talk, but an Icelandic volcano made that impossible – so James stepped to give the presentation.

Here are the 5 top tips:

1. Think of public interest in climate change as a niche
2. Provide an integrated value proposition
3. Consider existing high-carbon attachments
4. ‘The active low-carbon consumer’ varies by industry sector
5. In communications think ‘of metaphors & men’

To view the presentation, please make an enquiry.

Community Review  


Haddock Research & Branding, UK Community

Linked Items From Haddock Research & Branding, UK

  1. This section report has two focuses: carbon offsets and business reputations. The initial...

  2. This section report focuses on the attitudes and associations the public has about climate change...

Related Items From Everyone

  1. BELECTRIC Solar Ltd has an exciting new opportunity for a Finance Assistant based in its head...

  2. Electric vehicles: lessons of success and failureBy Dr Peter Harrop, chairman, IDTechExYou do not...

    15 Jan 2013
  3. Chiner New EnergyTechnology Co., Ltd was founded in 2005. Being a national...

  4. European funding worth £6.9 million has been provided to boost Scotland's low carbon...

    21 Mar 2011
  5. Adding low carbon features to a house could increase its saleability, it has been...

    23 Jul 2008

Go To Home

Resource Links

We're social: View Available Feeds Find out more! Leave us your feedback


We appreciate all feedback. Please leave as much or as little as you like about any aspect of this website.

If your message requires a response, please leave your email address.