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Haddock Research & Branding, UK

Influencers and Social Tipping Points

This section report focuses on influencers - those people who are making an impact on public opinion concerning climate change. The analysis measures how much prominent influencers are considered to be effective in shaping opinion, and how much they are thought to be wrong-thinking and/or annoying. Additionally, the study measures the influence of organizations and word-of-mouth on public perception of climate change.

• How much do specific public figures - politicians, celebrities, eminent figures or scientists - affect attitudes towards climate change?
• Which public figures are highly regarded, or mistrusted, on this subject?
• How much impact have the leading international campaigning organizations had in affecting attitudes?
• What cultural events have affected attitudes?
• How much do people talk to their peer groups? How much influence do peer groups have?

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