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Haddock Research & Branding, UK

Flying & Telepresence

This section report focuses on how public opinion about climate change relates to flying behaviour, and opportunities for low-carbon alternatives to flying. The report considers the current use of inexpensive video-communication systems from Skype (video) and VSee, as well as the current use and potential adoption of high-quality telepresence systems. It measures awareness and reputation of 7 specific telepresence providers – – whom, to a greater or lesser degree, already promote their services as a low-carbon alternative to flying. Finally, the substitution potential of telepresence for flying, and the behaviour and profile of “telepresence leaders”, are examined.

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