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Haddock Research & Branding, UK

Climate Change and The Home


This section report focuses on 'the home' and the issues involved in improving energy-efficiency and reducing emissions. The report considers key household activities and measures to mitigate their environmental impact. It also identifies and profiles 'Micro-Energy Leaders' - a potential target group for early adoption of new technologies, and uses detailed demographic data to provide context.

• What level of involvement do different household members have in making decisions about grocery shopping, doing laundry and undertaking major house improvements?
• What proportion of the public is likely to install energy efficiency solutions at home? What are the most popular?
• What barriers to adoption are there? How does the influence of these barriers differ between
• What is the profile of those who are keen to use telepresence?


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