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Haddock Research & Branding, UK

Carbon Offsets and Business Reputations


This section report has two focuses: carbon offsets and business reputations. The initial analysis is designed to understand the attitudes the public has towards carbon offsets, and how carbon offset schemes could build better public support. The analysis considers which demographic segments of the population are more, or less, supportive of carbon offsetting. There is detailed analysis of attitudes towards carbon offsetting according to our climate change segmentation interlinked with flying behaviour.

The final portion is concerned with business reputations. For the oil, auto, airline and supermarket sectors, companies and pressure groups are currently vying for public support over how they are addressing climate change. This research measures public approval and disapproval for specific companies.


To find out more information about this report or details on how to purchase a copy, please make an enquiry.


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