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Haddock Research & Branding, UK

28 Apr 2009 03:04:54

Branding Concepts & Climate Change

In late-September/early-October 2008, Haddock Research conducted a wide-ranging public opinion survey about how the public think, feel and act towards climate change. This included an investigation into the power of 6 branding concepts used within 'green marketing', which were about:

• Beautiful nature
• Positive human relationships
• Empowering technical low-carbon solutions
• Guilt-free luxury
• Zen-like simplicity
• Anti-consumerism

The study was run amongst nationally representative samples of over 1,000 people per country in Canada, England and the USA.

The full report is available for download free of charge. For other information, please make an enquiry.

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