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Haddock Research & Branding, UK

02 Jun 2009 05:06:56

35% of US Business Flights Threatened

Technology looks set to replace a portion of business travel by air, according to a new report from Haddock Research & Branding Inc., a full-service market research agency focusing on climate change and the low-carbon economy. The survey showed business travelers are interested in telepresence – defined as video-phone or video-conferencing – as an alternative to short- and long-business flying trips, with American business travelers the most interested in replacing trips with this technology. On average, 35-40 percent of airline seats taken for business, by Americans, might be substituted by telepresence if it became widely available. In comparison, around 25 and 20 percent of such airline seats taken by English and Canadian business travelers, respectively, might be replaced in this way.

There appears to be a degree of ‘low-carbon’ appeal for telepresence as an alternative to business flying, but it is not a predominant influence. This is based on an analysis of the ‘interest in telepresence’ according to respondents’ personal concern about climate change.

The study, run in late-September/early-October 2008, was conducted amongst nationally representative samples of over 1,000 people per country in Canada, England and the USA.

To read the full article, please download the PDF attachment.

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