The prime objective of Haddock Research & Branding, is to understand people's relationship with climate change & the low-carbon economy:- their attitudes, beliefs, emotional associations, and internal drivers, and how these factors translate in to actual behaviour in relation to this subject matter. From this understanding we will then work with our clients to enable them to better position their products, services or messages, and thus achieve their specific strategic goals.
To this end we have launched the company with an international opinion monitor survey, Environmental Choices™. Fieldwork for the Environmental Choices study was conducted in early October 2008 amongst nationally representative samples of 1,000+ people per country in Canada, England and the USA. For more details please use the following link: