Our key is Passion; passion for research and passion for innovation.


Because of this, GfK NOP is a major international market research company that really delivers on its promise of "global expertise – local knowledge”.

Our experienced research teams have the knowledge, network and resources to deliver high quality, consistent information, analysis and insight for both UK and international markets. As specialists within each sector, they provide up-to-the-minute, detailed knowledge of your precise market, audiences and challenges – ensuring that our research is tailored to the exact requirements of your industry and business needs.

But what makes us really different is our focus on providing the very best account management in the industry. You will have constant access to our specialists in your market area. They will work with you from the word go, acquiring a full understanding of your company and research needs, identifying and guiding you in selecting the perfect resources from GfK’s vast international network and knowledge base, and keeping in close contact with you through all stages of your research programme.