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09 Dec 2010 03:12:58

FDF pledges to cut environmental impact

The Food and Drink Federation has set tougher new environmental targets in a pledge to put sustainability at the core of business strategy.

The Food and Drink Federation (FDF), which includes Nestlé, Kraft, PepsiCo and Coca-Cola among its members, has set harder new environmental targets as part of a wider policy of embedding sustainable practice throughout the sector.

The FDF’s new environmental targets include a carbon reduction target of 35% by 2020, a 10% reduction in the carbon impact of packaging by 2012, and savings 80 million road miles by 2012. The reductions are set against figures from 1990, 2009 and 2010 respectively.

The FDF says it has exceeded its initial carbon reduction target of a 20% in 2010, and it is on track to meet or exceed previous commitments to reduce packaging and cut the environmental and social impact of transport by 20% by 2012.

The FDF asserts the new carbon reduction targets mark the industry’s efforts to put sustainability at the core of business strategy and shape the future of the food and drink industry.

The FDF communications director, Julian Hunt, said, “Companies are putting their heads above the parapet to talk to consumers and put a marker down for how they want to do business in the future.”

The FDF has published its carbon reduction commitments in its Five-Fold Environmental Ambition report, where it claims that it plans to develop a campaign to help consumers better understand the role of packaging and reduce its environmental impact. It is also collaborating with the British Retail Consortium, WRAP and IGD to produce a framework for different industries to work together.

Separately, brewing giants including Anheuser-Busch InBev, Carlsberg and Heineken have committed to reducing carbon emissions by 17.5% over the next decade in a bid to reduce the industry’s environmental impact. The target has been set by the British Beer and Pub Association in its Brewing Green/Our Commitment report.

Moreover, Heineken and other companies in the food and drink industry will now be able to measure the carbon footprint of its advertising campaigns using the innovative CarbonTrack, launched by SMG and Envido this week. CarbonTrack is the world’s first credible, universal measurement tool designed to calculate the carbon footprint of advertising campaigns that is meant to transform accountability as the world’s first credible carbon measurement tool for advertising campaigns.

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