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Ecometrica

Is Insetting the new Offsetting?


Through our 40 years of combined experience we have completed over 1000 carbon footprint assessments and have helped the sector develop from one-off “carbon footprint assessments” to the professional discipline of greenhouse gas accounting that is increasingly seen as a standard requirement for conducting business.



There has been a fierce debate about the benefits of ‘carbon offsetting’ and the associated term ‘carbon neutral’. This paper does not seek to add to this polarised discussion, instead we seek to describe an emerging trend which we call ‘insetting’ amongst leaders in the corporate sector. ‘Insetting’ is a new paradigm which can better support businesses as they seek to respond to the challenges presented by the transition to the low carbon economy.


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