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The Three Secrets of Green Business



The Three Secrets of Green Business: unlocking competitive advantage in a low carbon economy
By Gareth Kane.

About this book
Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts—on their bottom line. But there is another way of looking at the green agenda—as an opportunity rather than a threat.

Written by renowned green business expert Gareth Kane, this practical "how-to" guide contains everything you need to know about making your business green and increasing profits. Key features include:

• The three secrets of green business success
• Preparing to go green—change management, indicators, communication and marketing
• Small steps—the easy actions that will cut waste of materials, water and energy and save you money
• Huge leaps—the really big changes that will make your business truly green by changing your processes, products and business models
• Hundreds of handy hints and tips
• Checklists and a brainstorming tool

Packed with examples, this book provides a highly accessible, practical, guide to those who want to introduce sustainability into their business or organization quickly and effectively.

Review quotes
"If you're part of a small business in the UK and want an easy to read yet comprehensive guide to green business, go no further ... this is it. Gareth's tone and content are perfect for many time poor managers pushed into dealing with today's growing green pressures, and usually with little previous experience of environmental management."—David Connor, Coethica.

"You have very nicely encapsulated every main feature of the whole environmental tale and I like your honest and light-hearted writing style! There is something there for everyone—the person looking for simple practical help right through to the deep thinker."—Doug Harris, Stride Environmental.

About the author
Gareth Kane, an environmental consultant, has worked with hundreds of organisations to improve their environmental performance. He has appeared as a media pundit on sustainability issues on BBC News at Six, Countryfile and The Politics Show. In 2008, The Journal newspaper named Gareth as a "Rising Star, Future Leader" for his work on sustainability.

This book costs £16.99. Please contact us for purchase information.


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