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The Positive Deviant


The Positive Deviant: sustainability leadership in a perverse world
By Sara Parkin

About this book
An economy low in carbon and high in life satisfaction will require thousands, if not millions of exceptional leaders. This book is the first to bring together sustainability knowledge with the leadership skills and tools to help you become one of those leaders. In it you will find everything you need to get started straight away, and to grow your effectiveness, even in a world that remains perversely intent on the opposite.

Whether you are new to the whole idea of sustainability, or reasonably well informed but not entirely confident about what to do for the best, this guide will help you "do" sustainability. Free of checklists and policy recommendations, the focus is on you, and on developing your capacity to identify the right thing to do wherever you are and whatever your circumstances.

This is essential reading for those in or aspiring to sustainability-literate leadership, and a must for all those teaching leadership and management.

Review quotes
"With stalled international conferences and debates, and with the need for a sustainable economy and ways of enjoying life ever more pressing, this book is a brilliant response. It takes us by the hand and leads us through the ambiguities, the uncertainties and the difficulties and shows us what we can all do. And why we need to do it."—Chris Smith, chairman, Environment Agency of England and Wales.

"If life is too short to stuff a mushroom, it certainly isn't long enough to delay action on climate change. Business, government and campaigners alike, The Positive Deviant will give you all you need to become a sustainability leader and do the right thing yourself – straight away and despite the ditherers."—Fiona Reynolds, director, The National Trust.

About the author
Sara Parkin is founder director of Forum for the Future, the UK's foremost sustainable development charity and a life-long campaigner for a socially and environmentally just way of life. She established the well-regarded Leadership for Sustainable Development Masters at Forum and received an OBE in 2001 for services to education and sustainability. In the past Sara has played leadership roles in the UK and European Green Parties.

This book costs £24.99. Please contact us for purchase details.


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