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How to Win Campaigns


How to Win Campaigns: communications for change (second edition)
By Chris Rose

About this book
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure.

Review quotes
"Chris Rose is one of the UK's most successful campaigners, and his vast experience is brought together in this outstanding practical guide. If you believe there is a problem that needs to be fixed, then How to Win Campaigns is a vital resource."—Tony Juniper, writer and campaigner.

"For new campaigners, a wealth of information and practical guidance. For veteran campaigners, Rose is a source of inspiration – encouraging us to think about campaigning in new ways. Anyone who has already plumbed the depths of The Art of War, will find much to learn from this how-to manual on the art of campaigning"—Kelly Rigg, executive director, Global Campaign for Climate Action.

About the author
Chris Rose is an environmental campaigner and communications consultant who is author of the Campaign Strategy Newsletter, has worked for Greenpeace, where he was a leader of the successful campaign that stopped the sinking of the Brent Spar oil platform in the north Atlantic, Friends of the Earth, WWF International and a host of other organizations on issues from drugs strategy to fear of crime.


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