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Green power retail strategies



Burgeoning climate policies have placed upward pressures on power producers to source power from renewable energy sources and meet stringent carbon abatement targets. Yet in the current context of market liberalization and increased environmental awareness, too few utilities have truly leveraged their green credentials as a non-price differentiator and a way to unlock greater commercial advantage.


Insight as to how green products can exert positive pressures on an energy retailer's brand positioning in an otherwise commoditized environment.
Reasons why record levels of utility-owned renewable power generation means utilities must now deliver equally robust renewable retail strategies.
Ways how "green" energy can be used as vehicle to bridge the gap between aggressive renewable strategies and much-needed utility innovation.
A clear overview and critical evaluation of the current UK green energy tariff landscape, contrasted with leading non-UK European "green" offerings.


Most of all the electricity generated from renewable sources in the UK is being supplied to businesses. "Green" tariffs destined for the residential retail market are not delivering the environmental benefits they claim to. As a result, few residential consumers are actually making the additional positive contributions they intend.

Utilities are adding renewables to their generation portfolios in excess of legislative requirements. Yet, UK residential consumers will continue to struggle to find green electricity unless there is an expansion in the renewable capacity allocated to that segment. Regardless, suppliers will continue to target "green" power demand from businesses.

None of the UK "big six" have truly leveraged their green offering as a non-price differentiator in the domestic retail market. Of the five types of "green" tariffs currently available in the UK, some are much "greener" than others, most suffer from a lack of transparency and clarity, and all compete with other voluntary carbon offsetting vehicles.


*Benchmark your company against the leading players, develop and improve your competitive "green" strategy and profit from future growth opportunities.
*Re-engage with the environmentally conscious domestic customer, leverage existing renewable strategies and deliver much-needed utility innovation.
*Understand how proposed UK carbon reduction commitments will further incentivize suppliers to market the bulk of renewable power to I&C customers.

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