Central to the role of the expedition is the environmental impact of the car, in particular that of its impact on resources and green house gas output. A world of mass consumerism and a need to go ever further at lower cost has put a huge strain on the planet’s resources. The most modern hybrid engines are attaining high levels of efficiency but acceptance from the consumer is hindered by a belief that they cannot perform to the same standard of reliability and performance. Surveys like those produced by the Office for the Study of Automotive Transportation (OSAT) and MediaPost Publications’ Marketing Daily state that,

‘... consumers are more familiar with advanced propulsion systems versus a year ago, they are still in the woods when it comes to how they work and whether they are trustworthy, durable technologies.’
  - Greenberg. K, Marketing Daily (2008)

It is this statement that provides a back bone for our expedition.This expedition aims to prove a point - that these new economical engines can perform not only day to day but also that they can prove themselves in some very testing environments. Thus, through adversity the vehicles will raise awareness of options surrounding alternative fuels.
Our intention is to travel over 10,000 miles in two vehicles with fuel efficient engines. The expedition will run between June/July 2009 lasting for around 6 1/2 weeks, beginning in England and ending in Tokyo, Japan. It has been estimated that when the vehicles make it to the end they will have used around half the fuel of the same journey in average petrol engines. Not only saving money but resources and carbon emissions as well.

For more information please visit the channels below or contact the expedition team on our email address for a full expedition proposal.