Carbon accounting software sales are likely to boom in 2010, a new report claims.A research study by the US company Groom Energy Solutions (GES) found that there was more than $46 million worth of investment in carbon accounting software companies last year.The increase in the number of firms reporting their carbon emissions figures means that the market will continue to grow.According to GES, there are three major factors for the drive for investment in the market by several global software companies. Companies are being pressured into being greener by customers and state agencies, there are costs in the long-run to be saved from investing in green technology and most corporations already have a sustainability programme in place necessitating carbon accounting, the report claimed.Paul Baier, the vice president of GES, said: "From politicians like Al Gore and Condoleezza Rice getting involved with startups, to Microsoft, CA, and SAP, entering the market, our prediction that 2009 would be the year of enterprise carbon accounting came to fruition. "Our on-going customer and vendor research reinforces our belief that the ECA [Enterprise Carbon Accounting] market will see explosive growth in size and global importance in 2010 and 2011."http://tinyurl.com/y9motjp
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