Environmental concerns top motivator for going green

People are more inclined to go green in the home if it will save them money as well as help the environment, it has been revealed.

Tescocompare.com has conducted research into the things that would make people more inclined to adopt energy efficient measures in the home.

It has revealed that the highest priority for homeowners was general concerns about the environment, with 56 per cent of people expressing that this was their main worry.

Meanwhile, cost and the potential of energy saving measures to cut monthly outgoings were highlighted as things that could persuade some 54 per cent of people to go green.

Tescocompare.com's director of commercial partnerships Paul Baxter said: "It is not surprising to see that homeowners are taking swift action to take advantage of the money savings to be had through being green."

Indeed, last week thisislondon.co.uk reported that a woman in Sussex has saved over £1,000 on her gas and electricity bills through adopted eco features such as insulation.